About this talk
Sheena Iyengar studies how we make choices -- and how we feel about the choices we make. At TEDGlobal, she talks about both trivial choices (Coke v. Pepsi) and profound ones, and shares her groundbreaking research that has uncovered some surprising attitudes about our decisions.
"The Art of Choosing explores the cultural, social, and biological forces on the complex process of decision-making but is also deeply personal."
"Books to Read Now," Seed magazine
“A rose by other name may looks different or even smells different”
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